If ever there was a branding genius it was Andy Warhol. He instinctively designed his life, becoming one of the most recognizable brands of several decades. His artwork featured famous brands—both people and products. Andy used social media before there was social media. He would be tickled pink that blogging and tweeting have made everyone a superstar. It’s easy to picture him responding to the online world of self-promotion the same way he responded to the publication of the Serendipity cookbook, “Oh wow.”

Andrew Warhola becomes Andy Warhol.

Memorable Tagline
Everyone will be famous for 15 minutes.

Brand Management
Good brand management creates perceived value for the product that will exceed the cost of production.

Create a perception of your brand that it is special and unique.

Any press is good press. As Andy would say, “Don’t pay any attention to what they write about you. Just measure it in inches.”

Magenta Marilyn, 1964. Andy Warhol (above).

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